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If you are looking for a career in advertising and visual communications, you must be a talented, creative person. Whatever your role, a career in advertising and visual communication requires imagination, ideas and inspiration. This is a growing, competitive industry, and you will need to consider undertaking a bachelor’s, or even a master’s degree.

Studio courses
A studio-based program in visual communications develops the visual skills and processes necessary to become a successful practitioner in the creative world. Curriculums will offer courses in design, printmaking, letterpress, photography, time and screen-based media or drawing, leading to possible careers as illustrator, typographer, graphic designer, web designer or advertising executive. In all of these areas, it is your creative spark that will drive assignments.

Advertising copy
If you are more suited to writing advertising copy, you will need to look for courses in journalism and/or mass communications. You will still need to be aware of the tools used in visual communications. Many people working in smaller companies might find themselves managing visual and verbal communications. Likewise, the public relations professional need not be an expert in art, layout, typography, and photography, but background knowledge of the techniques of preparation is needed for intelligent planning and supervision of their use.

Entry-level salaries, progression prospects and job descriptions depend very much on your specialization. The advertising professional works hard, and sometimes long hours receive the satisfaction of creating and driving something them self.

Publish date: February 10, 2011