You have a great product, terrific employees, a waiting and eager public, and a ton of capital at your disposal. Yet your business fails to take off. The missing ingredient in this almost perfect equation is strong business management. Any successful company knows that even the best combination of resources will only go so far if it lacks the proper oversight and supervision.
Business management defined
Business management is exactly what it sounds like. Think of a company as one large team working together toward a common goal. Working without clearly defined objectives and directions, a business is in danger of missing its mark. But if you, the manager, can correctly allocate resources, identify strengths and weaknesses, provide proper motivation, and troubleshoot whenever necessary, the likelihood of reaching the final destination rises exponentially. That's why so many employers look for qualified individuals with strong business management training. Like any group (baseball teams, Boy Scout troops, firefighters) good leadership is a crucial component of success.
Becoming certified in this field
Fortunately, there are many ways to become certified in business management. Some go to business school and complete an MBA. Others pursue certificate programs that specifically train them in management skills and leadership. And still others take courses in conflict resolution and crisis management (both of which are important qualities to be found in any strong leader). As you can see, opportunities for entry into this field are numerous. And potential positions are equally plentiful. Every business or organization that is operating below its full potential is a candidate worthy of your expertise.
Publish date: February 10, 2011