Working for a nonprofit organization can be very rewarding, but you will face issues that are specific to your kind of organization. In nonprofit management, you?ll require many of the same functions that those in for profit management require, including human resources management and managing information systems. Your financial management, however, is entirely different in terms of income and marketing.
Public Relations is an Essential Tool
Nonprofit management professionals need to be particularly good at marketing. They can?t necessarily use the marketing tools that for profit organizations use. Nonprofit managers usually find that public relations are their most effective support. Good public relations allows nonprofit professionals to change public opinion, thus giving them access to funding - either directly from the public, or through government or business grants. They also have to measure their outcomes in terms other than the financial success of their actions. This can be particularly difficult, but it is necessary to enable them to satisfy their philanthropists and sources of funding.
There are many programs that you can study to help you to work through the particular issues in nonprofit management. You can study for a business degree or an MBA that specializes in nonprofit management. This would give you a broad background of management concepts, plus offer in-depth courses that are tailored to the needs of nonprofit management. You can attend seminars and training sessions designed by some of the organizations that support nonprofit management. This enables you to choose courses tailored to your specific needs and interests.
Publish date: February 10, 2011