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How To Become a Public Relations Manager

An organizations reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations managers also referred to as communications specialists and media specialists, among other titles serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of such programs.


Publish date: February 9, 2009