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The most exciting and innovative clothing designs in the world are useless without the work of fashion marketing experts. Your degree in this constantly growing field will make you part of the leading edge in the newest trends and styles. You’ll get to see the new designs months ahead of the public and you’ll help the public know what’s hot and what’s not.
If you enter the dynamic field of fashion marketing, you’ll help your company develop its marketing strategy. You’ll analyze the demand for your company’s designs and you’ll study what the competitors are doing. In earning your fashion merchandising and marketing degree, you’ll learn how to understand fashion trends even before they happen. You’ll participate in the development of pricing strategies and new product development.