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Fashion merchandising involves the selection and ordering of merchandise to be sold through retail channels. The merchandising expert visualizes the life cycle of each product and then creates the sales and profit projections for it. She or he chooses the size style and quality assortment that is needed in order to ensure steady sales. The merchandiser goes to fashion shows and design showings to choose and order the goods that will appear in the retail outlet that season.
Merchandising can also involve the creation of display concepts and store displays to make sure the fashions are seen to their best advantage. When the prospective customer arrives at the point of sale and makes a purchase, it is the fashion merchandising and marketing specialist who deserves a good portion of the credit.